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Tricia Kenney

Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

Who We Are

Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.

Our mission

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

Pride + Progress

Barbara Schillo

Dr.

What We Do

To achieve a future free from nicotine addiction, we focus on behavior change and policy change that prevents addiction, supports quitting, expands cessation access, and addresses systemic inequities.

2024 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

Featured partnerships

Through our partnerships, we are creating a culture that empowers people to leave nicotine behind and embrace a healthier future. We partner with states, local communities, public health organizations, and powerful brands to engage young people, prevent nicotine addiction, and help people quit.

Partnerships

We join with state and local governments, corporations, nonprofits, and philanthropies to expand the impact of our prevention and cessation resources. 

Mary T. Bassett

Mary T.

James (Jim) Dunnigan

Representative Jim Dunnigan is a dedicated public servant and advocate for the residents of Taylorsville and Kearns, Utah.

Protecting scientific integrity from tobacco industry interference