Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. Our Team

    Kendric Dartis

    Dr. Kendric Dartis is the Vice President of Outreach and Engagement at Truth Initiative, America's largest nonprofit public health organizatio

  2. Raul Torrez headshot
    Our Team

    Raúl Torrez

    Raúl Torrez serves as New Mexico’s 32nd Attorney General. He was sworn in on January 1st, 2023.

  3. Our Team

    Carolyn B Jackson

    Carolyn B. Jackson is a state representative serving the Indiana House of Representatives from District 1 in the General Assembly.

  4. Page

    Enterprise Tobacco Cessation Programs

  5. Page

    This is Quitting

    The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 750,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

    Teens and young adults can join for free by texting DITCHVAPE to 88709

    Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

    By texting DITCHVAPE to 88709, you consent to recurring messages from Truth Initiative to help you quit vaping, and agree to the Terms & Conditions and Privacy Policy. Text STOP to opt-out. Text HELP for info. Msg & Data Rates May Apply. 

  6. Page

    Youth vaping, smoking & nicotine use

  7. Steve Oyer
    Our Team

    Steve Oyer

    Steve Oyer is a seasoned investment executive with over 40 years of business and investment experience.

  8. Our Team

    Megan Jacobs

    As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

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    Tobacco/vape-free Communities

  10. Sarah Shank Headshot
    Our Team

    Sarah Shank

    A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec

  11. Our Team

    Nicole Dueffert

    Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative.

  12. Our Team

    Lisa A. Watkins

    Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.