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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Enlist in our movement, explore youth activism programs, share quitting resources, and learn about more ways you can get involved.

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  1. Truth Initiative Logo
    Financial Statement Report

    2023 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  2. Page

    4 Keys to Successfully Engaging Tobacco Users in Cessation at Shape Corp.

    Best Practice Example of Inspiring Tobacco-free Lives with The EX Program

  3. Page

    Apply for the Truth Initiative Tobacco/Vape-Free College Program

    The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to colleges and universities to support the adoption and implementation of a 100% tobacco/vape-free policy. Grantees of the Tobacco/Vape-Free College Program receive guidance through webinars, an in-person training and one-on-one consultations throughout the grant period. Since 2015, the Tobacco/Vape-Free College Program has provided funding to more than 220 colleges, universities and college systems to advocate for and adopt a 100% tobacco-free policy.

  4. Our Team

    Yashi Srivastava

    Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication

  5. Jennifer Kreslake
    Our Team

    Jennifer Kreslake

    As Vice President of Truth Initiative's Schroeder Institute, Dr.

  6. Kathy Crosby Headshot
    Our Team

    Kathy Crosby

    Kathy Crosby is the CEO and President of Truth Initiative, the nation's largest nonprofit public health organization dedicated to achieving a culture where a

  7. Our Team

    Robert Falk

    Throughout his career, Robert Falk’s legal expertise has helped advance important health care and social causes.

  8. Our Team

    Anna M. Spriggs

    Anna Spriggs has been a key player in the success of Truth Initiative from the beginning, joining the organization as its second employee in 1999 and serving

  9. Our Team

    Amy Taylor

    Amy Taylor is a seasoned advocate and leader, currently serving as the Chief Development and Engagement Officer at Truth Initiative.

  10. Adrienne Neal
    Our Team

    Adrienne Neal

    Over the span of her 25-year career, Adrienne Neal has played a major role in helping organizations harness the full potential of their most valuable asset:

  11. Page

    Truth Initiative Statement on Harm Reduction

    Sept. 28, 2021

  12. Howard Koh headshot
    Our Team

    Howard Koh

    Dr. Howard K. Koh is the Harvey V. Fineberg Professor of the Practice of Public Health Leadership at the Harvard T.H.