Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. Page

    Website Policies

    Terms and conditions, privacy policy and DMCA notice

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    Curriculums to address vaping, cannabis use, and prescription drug misuse

    Truth Initiative provides a national youth vaping prevention curriculum and a prescription drug safety curriculum, both made available to schools by EVERFI®, the leader in social impact education. Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse in an authentic peer-to-peer youth voice. 

    As of September 2025, 1.5 million students have engaged with the free digital vaping prevention curriculum, learning the facts about nicotine addiction and receiving proven resources to quit.

  3. Young adults sitting on a bench laughing
    Annual Report Report

    2024 Annual Report

    We are pleased to share the significant progress we made in 2024, detailed in this report: Building a tobacco-free future where anyone can quit

  4. Samuel Rose's Headshot
    Our Team

    Samuel Rose

    Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a

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    Apply for the Truth Initiative Tobacco/Nicotine-Free College Program

  6. Vivian Nartey headshot
    Our Team

    Vivian Nartey

    As a Youth Liaison on the Truth Initiative Board of Directors, Vivian Nartey brings a fresh, informed perspective to nonprofit organizational leadership

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    Flavored Tobacco Policy Resources

  8. Our Team

    Michael Felberbaum

    Michael Felberbaum joins Truth Initiative as Senior Vice President of Editorial Strategy and Media Affairs. 

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    Respira Vida

  10. Jennifer Kreslake
    Our Team

    Jennifer Kreslake

    As Vice President of Truth Initiative's Schroeder Institute, Dr.

  11. Our Team

    Ted Feldman

    As a member of the legal team at Truth Initiative®, Ted Feldman plays a lead role negotiating relationships and transactions between the organization an

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    The Culture + Cessation Collective