Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. Page

    Tobacco in Pop Culture

  2. Our Team

    Amy Taylor

    Amy Taylor is a seasoned advocate and leader, currently serving as the Chief Development and Engagement Officer at Truth Initiative.

  3. Page

    The power of truth

    For 25 years, truth® has been delivering the facts about smoking, vaping, and nicotine addiction to empower young people to make informed choices and influence their peers and communities to do the same.

  4. Thumbnail of Gary Tang headshot
    Our Team

    Gary Tang

    Gary Tang is the Chief Financial and Investment Officer at Truth Initiative, where he provides strategic financial leadership and oversees all aspects of the

  5. Raul Torrez headshot
    Our Team

    Raúl Torrez

    Raúl Torrez serves as New Mexico’s 32nd Attorney General. He was sworn in on January 1st, 2023.

  6. Our Team

    Carolyn B Jackson

    Carolyn B. Jackson is a state representative serving the Indiana House of Representatives from District 1 in the General Assembly.

  7. Ertharin Cousin
    Our Team

    Ertharin Cousin

    Ambassador Ertharin Cousin is the founder and CEO of Food Systems for the Future Institute, a nonprofit organization dedicated to transforming food systems t

  8. Jennifer Kreslake
    Our Team

    Jennifer Kreslake

    As Vice President of Truth Initiative's Schroeder Institute, Dr.

  9. Thumbnail of Dr Kendric Dartis Headshot
    Our Team

    Kendric Dartis

    Dr. Kendric Dartis is the Vice President of Outreach and Engagement at Truth Initiative, America's largest nonprofit public health organizatio

  10. Tricia Kenney Headshot
    Our Team

    Tricia Kenney

    Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

  11. Page

    Who We Are

    Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.

  12. Page

    Our mission

    At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.