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Ertharin Cousin

Ambassador Ertharin Cousin is the founder and CEO of Food Systems for the Future Institute, a nonprofit organization dedicated to transforming food systems t

Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth vaping prevention curriculum made available to schools by leading social impact innovator EVERFI.  

Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse. Through real-world scenarios delivered in an authentic peer-to-peer youth voice, students are empowered to make healthy and informed choices and help others do the same. 

Mary T. Bassett

Mary T.

Tricia Kenney

Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

James (Jim) Dunnigan

Representative Jim Dunnigan is a dedicated public servant and advocate for the residents of Taylorsville and Kearns, Utah.

Protecting scientific integrity from tobacco industry interference

Apply for the Truth Initiative Tobacco/Nicotine-Free College Program

Flavored Tobacco Policy Resources

EX PROGRAM: QUIT SUPPORT FOR INDIVIDUALS AND ORGANIZATIONS

Quitting nicotine isn't easy, but it can be done with the right support. EX® Program, developed over 15 years ago by Truth Initiative in collaboration with Mayo Clinic, brings individuals, employers, health plans, and public health organizations proven, evidence-based quitting approaches and the most established online quit community.  

EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product. Research has shown that using EX Program can increase odds of quitting by up to 40%.

THE TOBACCO INDUSTRY AND THE RETAIL ENVIRONMENT

Tobacco companies rely on the retail environment to reach both current and future customers by advertising their products and normalizing the presence of tobacco products in everyday life. The tobacco industry spends nearly $1 million per hour on marketing tobacco products in the retail environment, and it works - when discounts and promotions are advertised in stores, tobacco product sales go up by as much as 30%.

Learn more about the tobacco retail environment in the sections below or read the full report.

Policy leadership and accountability

We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.

Grants and scholarships

​Truth Initiative offers grants and scholarships to support action on the ground, including opportunities for colleges and universities to adopt tobacco/vape-free campus policies and for students and young people to take action in their communities. Here are our current opportunities, and remember to check back for more.