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Financial dependence correlated with different smoking rates among Millennials
Despite steady declines in U.S.
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2015 state fact sheets
A look at the most recent tobacco use statistics in each state including cigarette use, economics, and state tobacco laws.
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Menthol tobacco product use higher among youth, women and African Americans
Menthol is a chemical compound extracted from the peppermint and corn mint plant or created synthetically.
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truth and Vans team up to spread life-saving messages
truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.
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Cigarette smoking among teens down, but e-cigarette use up
Teen smoking of traditional tobacco cigarettes in the United States reached a new low of eight percent in 2014, but the data from the annual “Monitoring the
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Smoking in movies directly influences youth smoking rates
As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh
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Two distinct stories emerge from CDC survey on youth tobacco use
The annual National Youth Tobacco Survey (NYTS), released April 16 by the Centers for Disease Control and Prevention (CDC), shows significant drops in cigare
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Study explores characteristics of tobacco and e-cigarette online advertisements
A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.
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2024 Financial Statements
We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol
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Featured partnerships
Through our partnerships, we are creating a culture that empowers people to leave nicotine behind and embrace a healthier future. We partner with states, local communities, public health organizations, and powerful brands to engage young people, prevent nicotine addiction, and help people quit.
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Partnerships
We join with state and local governments, corporations, nonprofits, and philanthropies to expand the impact of our prevention and cessation resources.
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