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Our History
Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from 23% in 2000 to less than 3% today. Explore our history.
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Business or Exploitation? Tobacco and social justice
A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.
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Depression, anxiety more commonly reported by young adult menthol tobacco users
Young adults who say they have used menthol tobacco products in the past 30 days are more likely to report symptoms of depression or anxiety, according to a
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Study explores characteristics of tobacco and e-cigarette online advertisements
A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.
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truth and Girl Scouts to take on environmental tobacco pollution
The new “Earth Defenders” program aims to empower girls and create a new generation of activists
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3 lessons from the truth® campaign: How effective branding can save lives
Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.
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How local governments are countering industry efforts to sell cheap tobacco
Tobacco companies spent over $8.6 billion on marketing in retail establishments, also called point-of-sale marketing, in 2014 (the most recent figures availa
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Truth Initiative names Elizabeth Kenny Chief Marketing and Strategy Officer
Kenny will lead the truth campaign and the brand’s holistic suite of products and services designed to protect and empower youth and young adults to live tob
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Six highlights from the Tobacco Control special issue on flavors
With flavors that can seem like they belong in a candy shop—including strawberry, licorice, and chocolate–some tobacco products may appear to be less harmful
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National survey of college behavior shows cigarette use down but alternative tobacco use up
Among the key takeaways from the 2014 Monitoring the Future survey of full-time college students released by the University of Michigan in September 2015 is
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16 higher education institutions pledge to go tobacco/vape-free through college program
Fourteen colleges and universities and two college systems are making a move to protect more than 241,000 students and 36,000 faculty and staff by pledging t
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Nearly 1 in 5 adults used tobacco regularly in 2020
The prevalence of cigarette use – by far the most popular tobacco product among adults – emphasizes the need for the federal government to follow through on
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