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  1. truth® zombies invade Walgreens to protest sale of tobacco products

    A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco

  2. Research Article Research Article Research & Resources

    What’s the harm in hookah? How risk misperceptions relate to rising use

    People who think of hookah as less harmful than cigarettes are more likely to use it now and in the future.

  3. News Article News Article Research & Resources

    Truth Initiative and CVS launch program to help HBCUs and community colleges go tobacco-free

    Truth Initiative and the CVS Health Foundation are joining together to support HBCUs and community colleges implement smoke- or tobacco-free campus policies.

  4. News Article News Article Research & Resources

    Latest data: Tobacco companies quadruple in-store ad spending

    The latest report on Big Tobacco’s marketing reveals where the industry is intensifying its focus: ads in point-of-sale locations like convenience stores, ga

  5. New research underscores need for FDA take action on misleading packaging

    Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands

  6. News Article News Article Research & Resources

    Why American Spirit cigarettes could be especially dangerous

    New research shows that cigarette pack design elements and descriptors continue to influence smokers.

  7. News Article News Article Research & Resources

    Are selfies making smoking cool again?

    Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young

  8. New Truth Initiative data show 1.2 million youth and young adults started using e-cigarettes since FDA missed the September 9, 2021, court-ordered deadline to remove unreviewed products from the market

    A new analysis from Truth Initiative shows the high cost of the FDA’s inaction, estimating that nearly 2.5 million youth and young adults (15-24 years old) h

  9. States still shortchanging prevention programs that save lives and health care dollars

    20 years after reaching a landmark legal settlement, states still spend only a small fraction of their tobacco revenue on prevention and quitting programs.

  10. News Article News Article Research & Resources

    3 benefits of tobacco-free policies at colleges and universities

    Support for smoke- and tobacco-free policies on school campuses has skyrocketed in recent years.

  11. The President’s FY18 budget could reverse years of progress in tobacco control

    The president’s proposed fiscal year 2018 federal budget includes cuts to programs at the Centers for Disease Control, National Institutes of Health and the

  12. One year later, Truth Initiative calls on FDA to finalize rules on menthol cigarettes and flavored cigars to protect youth, advance health equity and save lives

    The FDA must move forward with this critical action to remove menthol cigarettes and flavored cigars from the market without further delay, and despite aggre