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  1. FDA nicotine reduction plan announced today has promise, but timeline puts young lives at risk

    We applaud the FDA for moving forward with a comprehensive policy toward nicotine but the timeline for implementation is far too long.

  2. News Article News Article Research & Resources

    Here’s another reason to remove smoking from video games

    With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.

  3. News Article News Article Research & Resources

    Quitting smoking is more important than ever – here is how to get started now

    Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.

  4. News Article News Article Research & Resources

    Mapping a COVID-19 vulnerability: Areas of South and Midwest have fewer hospital beds and higher smoking rates

    Alarmingly, areas of the country with high rates of smoking are also among those with lower hospital capacity.

  5. News Article News Article Research & Resources

    Young adult smoking rate drops to 10%

    In 2017, just 10.4 percent of young Americans aged 18-24 smoked cigarettes, a 21 percent decline since 2016.

  6. Cessation Research Study

    Check to see if you’re eligible to participate in a clinical trial evaluating a quit smoking or vaping program developed by Truth Initiative.

  7. News Article News Article Research & Resources

    Smoking and diabetes: The connection between 2 U.S. epidemics

    Diabetes and smoking are two of the biggest public health challenges of our time, and they are connected in some surprising ways.

  8. News Article News Article Research & Resources

    5 unexpected ways smoking affects your body

    Smoking cigarettes can cause lung cancer and heart disease, but did you know that it may also dull your taste buds or impair your hearing?

  9. News Article News Article Research & Resources

    10 popular shows with the most smoking

    Tobacco appears to be making an unwelcome comeback on the small screen, with shows “Stranger Things,” “The Walking Dead” and “Orange Is the New Black” being

  10. Research Article Research Article Research & Resources

    Study highlights rapid transitions in hookah use and risk factors for experimentation

    This study examined correlates of hookah use and predictors of hookah trial at a six-month follow-up in a nationally representative, prospective sample of U.

  11. News Article News Article Research & Resources

    6 tips for people trying to quit smoking

    Here are six tips to help you or someone you know successfully quit smoking and go smoke-free.

  12. News Article News Article Research & Resources

    The new tobacco commercials: 92% of young people’s favorite shows contain smoking

    A pervasive rise of smoking in shows combined with the popularity of streaming content points to an emerging threat to a new generation of young Americans.