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Truth Initiative named top non-profit in Fast Company’s annual list of Most Innovative Companies for 2022
Truth Initiative has once again been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2022.
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How a workplace vaping policy can help employees quit tobacco
If your workplace doesn’t yet have a tobacco-free policy that includes vaping, updating it to support employees who are trying to quit all forms of tobacco u
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5 keys to reversing the youth e-cigarette epidemic
Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.
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Young adults are underestimating the dangers of nicotine
Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot
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Featured partnerships
We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.
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Kicking off Black History Month with our first #NoMentholMonday
Today marks the beginning of America’s 40th Black History Month.
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truth asks if it is just business or is it exploitation
A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.
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Tobacco use in California 2019
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in California.
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Why we need more research on how to help young people quit vaping
Despite a strong demand for quitting vaping programs among young people, there is limited research on how to help young adults 18-24 quit vaping, according t
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JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people
The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.
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Women’s colleges now eligible for tobacco-free campus grant
Truth Initiative is accepting applications for grants to women’s colleges, minority-serving academic institutions and community colleges to adopt tobacco-fre
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Our mission
Truth Initiative is America’s largest nonprofit public health organization dedicated to creating a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.
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