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  1. Research Article Research Article Research & Resources

    Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm

    More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,

  2. Infographic Infographic Research & Resources

    Tobacco use in the LGBT community

    Tobacco use in the LGBT community one page infographic

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in LGBT communities

    It’s common for LGBT individuals to experience disparities that stem from social stigma and discriminatory treatment.

  4. Infographic Infographic Research & Resources

    Tobacco Flavors

    Flavors one page infographic

  5. News Article News Article Research & Resources

    Youth discuss the impact of FDA’s failure to regulate e-cigarettes

    Listen to four young people describe the impact of the failure to fully regulate e-cigarettes in their own words, and questions they have for public leaders.

  6. News Article News Article Research & Resources

    4 ways the tobacco industry is attempting to rebrand itself

    Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.

  7. National Public and Minority Health Organizations Launch Stop the Influence, a Pledge Campaign to Reject Big Tobacco and Vape Money

    A call to organizations to sign a pledge to reject funding from or any form or partnership with companies that sell any tobacco or vaping products.

  8. News Article News Article Research & Resources

    The American public’s opinion of Big Tobacco

    In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters ages 18 and older about their views of

  9. Research Article Research Article Research & Resources

    JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts

    A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.

  10. Truth Initiative and Kaiser Permanente, in Collaboration with the American Heart Association and Everfi, Named 2021 Halo Award Winners

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association and EVERFI, have been named the winners of a 2021 Silver Halo Aw

  11. News Article News Article Research & Resources

    New paper recommends a national settlement agreement with JUUL include a youth prevention campaign

    According to recommendations in a new Public Health Law Center paper, a national settlement with JUUL should include a prevention campaign.

  12. Research Article Research Article Research & Resources

    Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

    The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.