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  1. News Article News Article Research & Resources

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

  2. News Article News Article Research & Resources

    Answers to five common questions about smoking and heart health

    During American Heart Month, we are highlighting five important facts about heart health from BecomeAnEX, Truth Initiative’s digital quit smoking program.

  3. News Article News Article Research & Resources

    Researchers reviewed nearly 700 e-cigarette studies. What did they find?

    E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?

  4. Research Article Research Article Research & Resources

    A growing problem: Examining a decade of menthol smoking rates

    In 2014, youth and young adult smokers were more likely to smoke menthol cigarettes, which are easier to smoke and harder to quit than non-menthol cigarettes

  5. News Article News Article Research & Resources

    How tobacco companies linked cigarettes and mental health

    Truth Initiative® explores three ways that tobacco companies linked cigarettes and mental health.

  6. Research Article Research Article Research & Resources

    Vaporized: Majority of youth exposed to e-cigarette advertising

    More than eight of 10 youth and young adults saw e-cigarette advertising in 2015, according to a new report vaping product advertising from Truth Initiative.

  7. Fact Sheet Fact Sheet Research & Resources

    The facts about women and tobacco

    Every year, smoking-related diseases kill more than 200,000 women.

  8. Video Video Research & Resources

    Alma Adams takes on the tobacco industry

    Alma Adams, a two-term U.S. representative from Greensboro, N.C.

  9. News Article News Article Research & Resources

    New grants fund research linking cessation with lung cancer screening

    Truth Initiative secured funding from the National Cancer Institute to study ways to help lung cancer screening patients quit smoking.

  10. Truth Initiative launches advanced quit-smoking program for employers and health plans

    Truth Initiative®, in collaboration with Mayo Clinic, today announced the EX® Program, an innovative quit-smoking program designed for employers, health syst

  11. Research Article Research Article Research & Resources

    How alcohol could be driving use of little cigars among some men

    Men who smoke both cigarettes and little cigars, who want to quit smoking and who report drinking alcohol more frequently are more likely to use little cigar

  12. States can help finish the fight against tobacco by boosting funding for tobacco prevention

    The states are missing a golden opportunity to save millions of lives and billions of dollars in health care costs because they continue to shortchange prove