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Truth Initiative launches advanced quit-smoking program for employers and health plans

Truth Initiative®, in collaboration with Mayo Clinic, today announced the EX® Program, an innovative quit-smoking program designed for employers, health syst

How alcohol could be driving use of little cigars among some men

Men who smoke both cigarettes and little cigars, who want to quit smoking and who report drinking alcohol more frequently are more likely to use little cigar

States can help finish the fight against tobacco by boosting funding for tobacco prevention

The states are missing a golden opportunity to save millions of lives and billions of dollars in health care costs because they continue to shortchange prove

Big Tobacco $20: States $1 = deadly ratio

Tobacco companies spend $20 to market their deadly products for every $1 the states spend on programs to prevent kids from smoking and help smokers quit, acc

Two years after the ban: How CVS continues to take on tobacco

When CVS announced its plans to ban cigarette sales in 2014, the media took note.

US high schooler cigarette use is at historic low while nearly a quarter reported using e-cigarettes

It is terrific news that the results of the 2015 National Youth Risk Behavior Survey (YRBS), released today by the U.S.

Cessation access and support

With access to the right resources, freedom from nicotine addiction is possible for everyone. We create cutting-edge solutions to empower people to quit smoking, vaping, or any type of tobacco product. Our market-leading EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product.

2024 ANA Reggie Award

REGGIE Spotlight Category: Health, Fitness and Wellness

This is Quitting with Emily Mazza

Elizabeth Kenny

As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to ac

Take Action

Enlist in our movement, explore our youth activism and leadership programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.

Get Involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. If you or someone you know is in need of quit support, free resources are available by texting “EXPROGRAM” to 88709. Let’s work together.

2023 Annual Report

We are pleased to share the significant progress we made in 2023, detailed in this report: Building a tobacco-free future where anyone can quit