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truth® brand awareness proven to drive down vaping rates in young people
New research shows young people with strong truth® brand awareness and loyalty were 19% less likely to vape and 25% less likely to intend to vape a year and
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Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm
More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,
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US high schooler cigarette use is at historic low while nearly a quarter reported using e-cigarettes
It is terrific news that the results of the 2015 National Youth Risk Behavior Survey (YRBS), released today by the U.S.
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New report: Tobacco industry-funded group obscures its ties to infiltrate scientific journals
Research by University of Bath and Corporate Accountability show that researchers affiliated with the Foundation for a Smoke Free World and its staff members
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More than 760,000 children protected by nationwide smoke-free housing policy
A nationwide smoke-free policy went into effect at all federal public housing units, a move that protects millions of residents and staff from the dangers of
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While you were streaming
New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.
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EX Program by Truth Initiative® and McLeod Health join forces to help employees, patients live tobacco free
The EX Program will be available to the nearly 8,900 employees working for the McLeod Health system of hospitals and physician practices in northeastern Sout
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Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco
Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis
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Tobacco use in the military
The U.S. military has a culture of tobacco use, which decades of tobacco industry targeting has helped create and support.
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Tobacco Nation: An ongoing crisis
Examining the health and policy disparities of U.S. states with the highest smoking rates.
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LGBTQ Infographic
LGBTQ young adults, 18-24, are nearly 2x as likely to smoke as their straight peers.
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Tobacco use on the big & small screens is a public health concern
A new report released today by the U.S.
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