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  1. Adverse Childhood Experiences Impact Teens’ Ability to Quit Vaping

    The findings show that teens with a history of trauma face significantly greater challenges when trying to quit vaping nicotine.

  2. Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens

    New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.

  3. News Article News Article Research & Resources

    8 foods and drinks that could help people quit nicotine

    Here are eight foods and drinks that could help curb cravings, ease withdrawal, and give your body the strength to make it through.

  4. News Article News Article Research & Resources

    For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk

    Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ag

  5. News Article News Article Research & Resources

    A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine

    Learn about short- and long-term benefits of quitting smoking and vaping

  6. Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support

    The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.

  7. Research Article Research Article Research & Resources

    New study: Text message quit-vaping program can help young people quit both nicotine and cannabis

    The study demonstrates compelling evidence that participants receiving text message support to quit vaping were more likely to achieve dual abstinence from b

  8. Research Article Research Article Research & Resources

    Educators’ perspectives on vaping in the classroom: A disruptive, pervasive problem

    As students return for a new academic year, educators continue to grapple with nicotine use in schools, reporting that vaping is “a daily issue”

  9. Research Article Research Article Research & Resources

    Vaping curriculum by Truth Initiative increases student knowledge about e-cigarettes

    An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t

  10. Truth Initiative’s EX Program Launches First Campaign to Include Nicotine Pouches as Gen Z Faces Troubling Rise in Use of Multiple Products

    The national Outsmart Nicotine campaign confronts changing patterns of nicotine use among young people head on and connects them to free quitting support

  11. News Article News Article Research & Resources

    Educators share how a free vaping prevention curriculum has helped their students

    As youth continue to use e-cigarettes at alarming rates, vaping has become a major distraction for many educators and students

  12. News Article News Article Research & Resources

    Multiple products, increased risks: dual and poly use of nicotine products

    Using multiple nicotine products is associated with greater nicotine dependence and increased likelihood of adverse health effects compared with using one pr