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  1. News Article News Article Research & Resources

    3 important things to know about quitting nicotine during times of stress

    Nicotine use can increase stress levels, and quitting nicotine can improve mental health.

  2. Fact Sheet Fact Sheet Research & Resources

    Quitting nicotine: facts and stats

    Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.

  3. Adverse Childhood Experiences Impact Teens’ Ability to Quit Vaping

    The findings show that teens with a history of trauma face significantly greater challenges when trying to quit vaping nicotine.

  4. Truth Initiative Applauds Action by New Mexico to Protect Young People from Illegal Vaping Products

    New Mexico Attorney General Raúl Torrez’s crackdown on illegal vaping products is a strong move that reflects a firm commitment to protecting youth and young

  5. News Article News Article Research & Resources

    A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine

    Learn about short- and long-term benefits of quitting smoking and vaping

  6. News Article News Article Research & Resources

    Quitting nicotine while pregnant: Answers to 5 frequently asked questions

    Quitting nicotine is one of the best things that expectant parents can do for their health and the health of their baby.

  7. News Article News Article Research & Resources

    Most young adult nicotine users want to quit in 2026

    About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.

  8. Truth Initiative, NAACP Unite to Expand Access to Proven Quit Resources and End Targeted Tobacco Harm

    This partnership will break down stigma and create a community for those looking to take the first step towards quitting

  9. News Article News Article Research & Resources

    How quitting nicotine can benefit people living with HIV

    For people living with HIV, quitting nicotine – especially cigarette smoking - is particularly important, and can improve the effectiveness of medication and

  10. News Article News Article Research & Resources

    For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk

    Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ag

  11. Research Article Research Article Research & Resources

    New study: young people with high exposure to on-screen tobacco imagery have higher intentions to smoke and vape

    Findings point to an urgent need to eliminate tobacco imagery in shows popular with young people

  12. News Article News Article Research & Resources

    Truth Initiative brings quitting resources to fans at Celebration Bowl

    Truth Initiative’s presence brought attention to the disproportionate impact of tobacco on Black health, building on the work of its Culture + Cessation Coll