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  1. Report Report Research & Resources

    Monitoring E-Cigarette Trends in the United States: Urgent Action Needed to Protect Kids from Flavored E-Cigarettes

    Since the epidemic of youth vaping began in 2018, the e-cigarette market in the United States has changed dramatically.

  2. Fact Sheet Fact Sheet Research & Resources

    E-cigarettes: facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

  3. Truth Initiative Awards truth IMPACT Scholarships to Young Leaders Inspiring Change in Their Communities

    Truth Initiative proudly announced today the three winners and five honorable mention recipients of its annual truth IMPACT scholarship.

  4. News Article News Article Research & Resources

    “The Bear” season 3’s best guest star? NRT gum

    Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR

  5. Research Article Research Article Research & Resources

    truth campaign focused on mental health significantly lowered e-cigarette use among young people

    A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use

  6. News Article News Article Research & Resources

    Nearly 1 in 5 adults used tobacco regularly in 2020

    The prevalence of cigarette use – by far the most popular tobacco product among adults – emphasizes the need for the federal government to follow through on

  7. Truth Initiative Names Initiative as Media Agency of Record

    Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has

  8. 2022 survey shows youth e-cigarette epidemic remains a serious public health threat

    Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a

  9. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

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  11. Research Article Research Article Research & Resources
  12. Fact Sheet Fact Sheet Research & Resources

    Nicotine and the young brain

    Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus