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How tobacco companies use experiential marketing
Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars
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Tobacco use in Minnesota 2021
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Minnesota.
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Adult smoking rates continue to underscore health disparities
The latest data show a decline in the overall smoking rate, but many groups continue to smoke at much higher rates than the rest of the population.
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How big is Big Tobacco’s marketing budget?
The FTC just released its cigarette and smokeless tobacco report showing exactly how much money tobacco companies spend on marketing and advertising.
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The importance of tobacco taxes
The research is clear — increases in tobacco taxes decrease tobacco use.
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New study: Only 3% of adult smokers used JUUL to quit in past year
A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth
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Data suggest teens who use JUUL are not just experimenting
More than half of U.S. teens who use the e-cigarette JUUL are using it multiple times a month, underscoring concerns about nicotine addiction.
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The 3 main reasons youth use e-cigarettes
Why are middle and high school students using e-cigarettes in the first place?
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When is crowdsourced data most useful for research?
Crowdsourced data collection is gaining popularity because it is convenient, inexpensive and relatively quick.
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Customizing a mobile program to help rural Alaska native youth quit tobacco
Truth Initiative is partnering with the Yukon-Kuskokwim Health Corporation to create a customized version of This Is Quitting, a mobile quit program for teen
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A lot of youth think they aren’t vaping nicotine, but is that true?
Even though nearly all e-cigarettes sold in regular retail stores contain nicotine, the majority of youth e-cigarette users think they vape only flavoring.
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Who sells cigarettes? The tobacco-free status of major retailers
See which of these five major retailers like Target, CVS, and Walmart still sell cigarettes and which have tobacco-free shelves.
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