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JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts
A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.
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New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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FDA’s reduced nicotine plan could be game-changer in tobacco epidemic
Today’s announcement on nicotine goes to the heart of the ongoing tobacco epidemic and addresses it at its core.
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This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction
This is Quitting from truth has reached a milestone of helping more than 500,000 youth and young adults quit vaping nicotine.
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FDA’s first marketing denial orders on menthol e-cigarettes underscore substantial risks menthol and flavored products pose to youth and young adults
Truth Initiative is encouraged by the FDA's decision to issue marketing denial orders for two Logic brand menthol e-cigarette products.
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E-cigarettes are creating a new source of environmental pollution
As youth vaping continues at epidemic levels, many young e-cigarette users report throwing away, improperly recycling, or littering the devices, according to
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Court Ruling Against FDA’s Graphic Cigarette Warnings is Wrong on the Law and Must Be Appealed
Today’s decision by a federal judge to block implementation of graphic cigarette warnings ordered by the FDA is wrong on the law, inconsistent with decades o
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Truth Initiative applauds FDA, DOJ for filing for permanent injunctions against six illegal e-cigarette manufacturers
We applaud the FDA and DOJ for filing suits, for the first time, to bar six e-cigarette manufacturers from continuing to sell their products, which have been
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Multi-million-dollar JUUL settlement for igniting youth e-cigarette epidemic is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs
With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of pro
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2022 Monitoring the Future Survey shows youth e-cigarette use up among 10th and 12th graders and daily use doubles for 8th graders as industry continues to thwart regulation
The 2022 MTF Survey released today confirms that youth vaping remains a serious public health threat with noteworthy upticks among 10th and 12th graders
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Disposable e-cigarette’s vague new flavor names attempt to evade regulation
Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say
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Truth Initiative named top non-profit in Fast Company’s annual list of Most Innovative Companies for 2022
Truth Initiative has once again been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2022.
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