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3 innovative ways a DC consortium is tackling tobacco use disparities

To address local disparities in tobacco use, a coalition in Washington, D.C., is developing innovative methods for reducing tobacco use.

2022 Monitoring the Future Survey shows youth e-cigarette use up among 10th and 12th graders and daily use doubles for 8th graders as industry continues to thwart regulation

The 2022 MTF Survey released today confirms that youth vaping remains a serious public health threat with noteworthy upticks among 10th and 12th graders

Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action

Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.

FDA proposed rules to eliminate menthol cigarettes & flavored cigars will protect youth, save countless lives, end needless disease, and fight health inequities in America

Truth Initiative applauds the Food & Drug Administration for taking historic steps to remove menthol cigarettes and all flavored cigars from the market.<

Flavored Tobacco Policy Resources

Tobacco industry uses flawed study to oppose flavored tobacco restrictions

Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

How tobacco control researchers can make flavored tobacco policies equitable

Action-oriented, equity-focused strategies can ensure policies are maximally effective and reduce health disparities.

Quitting vaping in 2024: Top tips and resources

There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f

Featured partnerships

We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

Concerns about health and mental health increasingly drive young people to quit vaping

Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi

truth and Kevin Lyons partner with Cotopaxi to inspire tobacco-free lives

truth will join Cotopaxi for 25 of their Questival adventure races.

EX Program from Truth Initiative announces new AI-driven recommender engine for tobacco cessation

For the first time, an artificial intelligence (AI)-driven program is being deployed to help adults nationwide quit smoking, vaping, and using nicotine.