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  1. News Article News Article Research & Resources

    New youth prescription drug safety curriculum launches nationwide

    Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip

  2. Prescription Drug Safety

    To help young people better understand and navigate the growing prescription drug misuse crisis in our country, Prescription Drug Safety: Know the truth educ

  3. Research Article Research Article Research & Resources

    FDA enforcement likely resulting in minimal impact on e-cigarette accessibility

    New study finds that nearly all warning letters sent during the timeframe targeted small, online retailers, likely resulting in minimal impact on e-cigarette

  4. CVS Health and Truth Initiative challenge all women’s colleges to go tobacco-free

    CVS Health and Truth Initiative are calling upon women’s colleges to apply for grants dedicated to adopting 100 percent tobacco-free campus policies.

  5. News Article News Article Research & Resources

    5 things FDA should do about JUUL e-cigarettes

    Six public health and medical groups are calling on the agency to act to protect youth.

  6. Research Article Research Article Research & Resources

    Young adult cigar smoking trends underscore the need for flavor regulations

    Although fewer young people are smoking cigarettes, cigar smoking is increasing among youth and young adults, with 47 percent of smokers preferring a flavore

  7. News Article News Article Research & Resources

    Answers to five common questions about smoking and heart health

    During American Heart Month, we are highlighting five important facts about heart health from BecomeAnEX, Truth Initiative’s digital quit smoking program.

  8. News Article News Article Research & Resources

    Six “Teen”-rated video games that glamorize smoking

    These are just a few of the many instances of smoking in sought-after video games rated “Teen,” meaning they are supposed to be suitable for anyone under the

  9. Vine stars debunk social smoking myths with truth

    Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!

  10. News Article News Article Research & Resources

    Pervasive tobacco imagery on screen endangers youth and demands action

    Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.

  11. News Article News Article Research & Resources

    Music videos popular with young people frequently feature tobacco imagery

    Music videos, examined for the first time in this report, are a major pop culture influence and prove to be common sources of tobacco imagery.

  12. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap