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Kicking off Black History Month with our first #NoMentholMonday
Today marks the beginning of America’s 40th Black History Month.
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Young people quitting nicotine get help from truth®
Young people quitting nicotine get help from truth
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How colleges can help their students quit vaping
As e-cigarette use among young people continues to escalate, colleges and universities are grappling with how to address vaping on campus.
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Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk
A recent study shows increasingly popular oral nicotine products are frequently marketed as tobacco-free alternatives to smoking, claims that could imply low
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Are organic or natural cigarettes safer to smoke?
Organic tobacco and tobacco with no additives does not make a healthier or safer cigarette.
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Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does
Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.
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Agreement on American Spirit cigarettes fails to protect public from misleading claims
An agreement permits American Spirit to use deceptive health-related claims that contribute to the misperception that their product is less dangerous.
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JAMA Publishes New Study on Proven Effectiveness of Truth Initiative’s Text Message Quit Vaping Program Among Teens
First-of-its-kind randomized clinical trial shows teens 35% more likely to quit vaping nicotine with an interactive, tailored text message program
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Meet the North Carolina Rep. taking on tobacco on the industry’s home turf
Alma Adams, a two-term U.S. representative from North Carolina, has long been an advocate for tobacco prevention.
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To fully understand tobacco use among AANHPI, representation in research matters
More specific data is needed to study tobacco use among the AANHPI community and help address disparities.
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Our Impact
Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We are committed to preventing youth and young adult nicotine addiction and empowering quitting for all — and we won’t stop until we achieve a future free from lifelong addiction, fostering healthier lives and a more resilient nation. This is how we’re doing.
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Quitting vaping? Here are 5 tips for handling nicotine withdrawal
Trying to quit vaping?
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