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  1. Truth Initiative Board Chair Mike Moore announces CEO and President Robin Koval will retire after a decade of transformational leadership

    Robin Koval, CEO and President of Truth Initiative, will retire in October 2023 after 10 years of transformational leadership.

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    Our History

    Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from 23% in 2000 to less than 3% in 2021. Explore our history.

  4. Report Report Research & Resources

    Industry influencer: how tobacco content is infiltrating social media

    Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

  5. Fact Sheet Fact Sheet Research & Resources

    Nicotine and the young brain

    Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus

  6. News Article News Article Research & Resources

    How to support someone on their quit-vaping journey

    If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.

  7. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Nebraska 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Nebraska.

  8. Truth Initiative Partners with Pennsylvania’s Office of Attorney General to Provide Prescription Drug Safety Course, Powered by EVERFI from Blackbaud

    Prescription Drug Safety: Know the truth will empower Pennsylvania youth to become safe and informed users of medication, while also providing the tools to r

  9. Research Article Research Article Research & Resources

    How Twitter can help de-normalize menthol cigarettes

    Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.

  10. Research Article Research Article Research & Resources
  11. News Article News Article Research & Resources

    New youth prescription drug safety curriculum launches nationwide

    Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip

  12. Report Report Research & Resources

    Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use

    As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th