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How graphic warning labels could trigger thoughts of quitting

New research shows that viewing graphic anti-smoking images on cigarette packs triggers brain activity linked to emotion, decision-making and memory, suggest

New study: Only 3% of adult smokers used JUUL to quit in past year

A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth

What is synthetic nicotine and what does it mean for the youth vaping epidemic?

Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.

Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco

Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis

Few adults start using JUUL to quit smoking, new study finds

Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

E-cigarettes as accessories: How vaping companies market products as stylish

The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.

CDC data strengthens concerns over vaping teens turning to cigarettes

New data from the National Youth Tobacco Survey show that declines in cigarette smoking remain stalled and that teens are using two or more tobacco products.

Depression Stick! is fake but vaping’s contribution to the youth mental health crisis is real

“It’s Messing with Our Heads” reveals important information about nicotine’s impact on mental wellbeing and more.

Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes

Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19

Increasing funding for state tobacco prevention key to reducing high school vaping

Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users

Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

truth Takes to TikTok To Talk Vaping And The Immune System During COVID-19

The #ImmuneUpVapesDown TikTok challenge will ask users to come up with their own immune boosting concoction.