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  1. News Article News Article Research & Resources

    Smoking and mental illness: Meet the doctor helping patients quit

    Hear from Dr. Steven Schroeder about why smoking among those with mental illness is a social justice issue that needs attention.

  2. News Article News Article Research & Resources

    E-cigarettes as accessories: How vaping companies market products as stylish

    The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.

  3. Research Article Research Article Research & Resources

    How graphic warning labels could trigger thoughts of quitting

    New research shows that viewing graphic anti-smoking images on cigarette packs triggers brain activity linked to emotion, decision-making and memory, suggest

  4. News Article News Article Research & Resources

    What is synthetic nicotine and what does it mean for the youth vaping epidemic?

    Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.

  5. CDC data strengthens concerns over vaping teens turning to cigarettes

    New data from the National Youth Tobacco Survey show that declines in cigarette smoking remain stalled and that teens are using two or more tobacco products.

  6. Research Article Research Article Research & Resources

    New study: Only 3% of adult smokers used JUUL to quit in past year

    A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth

  7. Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco

    Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis

  8. News Article News Article Research & Resources

    Depression Stick! is fake but vaping’s contribution to the youth mental health crisis is real

    “It’s Messing with Our Heads” reveals important information about nicotine’s impact on mental wellbeing and more.

  9. News Article News Article Research & Resources

    Few adults start using JUUL to quit smoking, new study finds

    Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

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  11. News Article News Article Research & Resources

    Increasing funding for state tobacco prevention key to reducing high school vaping

    Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users

  12. News Article News Article Research & Resources

    Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping

    Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil