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As Teen Smoking Rate Hits Historic Low, Youth Tobacco Use Hits Record High Derailing Years of Progress and Putting a New Generation at Risk

The youth smoking rate has fallen to just 3.7%, but e-cigarettes have put millions of teens on a path to nicotine addiction with a largely unregulated produc

Our mission

Truth Initiative is America’s largest nonprofit public health organization dedicated to creating a future free from lifelong addition, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

What does a tobacco “endgame” mean?

Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum

truth campaign focused on mental health significantly lowered e-cigarette use among young people

A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use

10 historically and predominantly black institutions pledge to go tobacco/vape-free with Truth Initiative program

Eight historically Black colleges and universities and two predominantly Black institutions were awarded grants from Truth Initiative® to adopt a 100% tobacc

Elf Bar, Hyde, and Breeze – what you need to know about the rise in disposable e-cigarettes

Here are some important things to know about Elf Bar, Hyde, Breeze, and similar products.

‘JUUL is getting richer, while we’re getting sicker’: Thousands of young Americans protest JUUL and call for regulation

A protest outside JUUL’s D.C.

Our top issues

In our fight to prevent youth and young adult nicotine addiction, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.

Why the FDA needs to regulate e-cigarettes now

As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are

Tobacco in Pop Culture

JUUL fails to remove all of youth’s favorite flavors from stores

While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y

Father’s Day: Helping dads kick tobacco

Father’s Day is a great opportunity to encourage dads who use tobacco to quit. More than 278,000 men die every year from smoking.