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LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers
New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021
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2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers
The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school stude
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Can oral nicotine pouches like Zyn help people quit vaping nicotine?
As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap
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Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement
False claims that eliminating menthol will lead to greater risk from law enforcement for Black Americans are protecting the commercial gain of the tobacco in
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What to know about quitting Zyn
As oral nicotine pouches from brands like Zyn, On!, Velo, and Rogue become more widespread, people are raising questions about the risk of nicotine addiction
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Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping
Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil
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HHS Smoking Cessation Framework Marks Important Step in Mitigating Tobacco-Related Disease and Health Disparities
The smoking cessation framework released by the Department of Health and Human Services (HHS) signifies an important step in advancing smoking cessation effo
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Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people
A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.
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Tobacco Nation: A Call to Eliminate Geographic Smoking Disparities in the U.S.
Smoking prevalence is nearly 50% higher in a group of Midwestern and Southern states compared to the rest of the country.
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Why smoking remains higher in these Southern and Midwestern states
Truth Initiative’s latest “Tobacco Nation” report, the third report since 2017, analyzes geographic disparities in tobacco use.
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Tobacco in Films: 2024
This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.
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Why tobacco is a racial justice issue
Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis
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