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E-cigarettes as accessories: How vaping companies market products as stylish
The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.
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First-of-its-kind free e-cigarette quit program now available to young vapers looking for help
Truth Initiative has launched a text message program that’s designed for e-cigarette users to quit vaping in the wake of the youth e-cigarette epidemic.
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How tobacco and vaping companies are exploiting national crises to maintain their bottom lines, putting profit before public health
Tobacco and vaping companies are exploiting the crises, and the vulnerable communities most impacted by them, to benefit their bank accounts.
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Few adults start using JUUL to quit smoking, new study finds
Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.
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Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action
Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.
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FDA’s Delay on Largest E-Cigarette Companies’ Applications Allows Top Brands with 75% of the Market Share to Remain Widely Available, Extending the Youth Vaping Epidemic and Delaying Necessary Regulations to Help Smokers
We are very concerned that the FDA did not prioritize and complete the reviews of the companies with over 75% of the e-cigarette market as they promised to d
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CDC data strengthens concerns over vaping teens turning to cigarettes
New data from the National Youth Tobacco Survey show that declines in cigarette smoking remain stalled and that teens are using two or more tobacco products.
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New surgeon general’s report highlights the need for evidence-based quit programs, deems e-cigarettes not a cessation tool
The surgeon general’s report on tobacco cessation underscores the need to help Americans who smoke and the millions of teens using tobacco products, primaril
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Cessation Research Study
Check to see if you’re eligible to participate in a clinical trial evaluating a quit smoking or vaping program developed by Truth Initiative.
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Millions of smokers go online for help to quit each year
More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.
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New study raises concerns that youth vaping nicotine may reverse declines in other drug use
New research provides compelling evidence that the youth e-cigarette epidemic, which is increasing overall youth tobacco use to a rate unseen in nearly two d
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FDA Action on Disposable E-Cigarettes is a Strong Step Forward and Underscores Need for Comprehensive Regulation of All Types of Flavored Vaping Products
We applaud the FDA’s action against the makers of Puff Bar and nine additional disposables e-cigarette manufacturers to remove their flavored disposable e-ci
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