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  1. News Article News Article Research & Resources

    A new national youth anti-vaping curriculum gives young people the facts about e-cigarettes and equips them with resources to quit

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Va

  2. Research Article Research Article Research & Resources

    Viral “Zynfluencer” TikTok videos may be linked to growing oral nicotine pouch sales

    The study authors caution that pouch-related content on youth-centric social media platforms could lead to increased uptake among youth

  3. News Article News Article Research & Resources

    How digital tools can help tobacco users quit for good

    With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h

  4. Research Article Research Article Research & Resources

    Young people who vape are much more likely to become smokers, new research confirms

    Findings from a new Truth Initiative study reveal that young people who had ever used e-cigarettes had seven times higher odds of becoming smokers one year l

  5. Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco

    The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.

  6. News Article News Article Research & Resources

    Fewer than half of young people aware of connection between vaping and COVID-19 risk

    The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.

  7. News Article News Article Research & Resources

    What vape products are still allowed under the new e-cigarette policy?

    A new FDA policy on flavored e-cigarettes only prohibits flavors (including a menthol exemption) in closed-system e-liquid cartridges — meaning disposable an

  8. News Article News Article Research & Resources

    Quitting smoking is more important than ever – here is how to get started now

    Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.

  9. Federal Data Show Encouraging Youth Substance Use Trends, While Underscoring Need for Continued Progress and Action in Areas of Concern

    Despite recent progress in reducing youth nicotine vaping, the latest survey indicates that use has remained flat

  10. New Study Reveals Breakthrough Texting Program Aids Young Vapers in Quitting

    More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.

  11. ‘You Got This Day’ Aims to Engage and Encourage New Year’s Quitters Who Relapse

    Truth Initiative aims to encourage and inspire anyone who relapsed after quitting nicotine as a New Year’s resolution by bringing back “You Got This Day”

  12. Report Report Research & Resources

    Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change

    Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.