Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.

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  1. Grand Effie Award

    2023 Effie Awards

    Grand Effie

    Depression Stick + Breath of Stress Air

  2. Gold Award

    2023 Effie Awards

    David vs. Goliath - Services

    Depression Stick

  3. Silver Award

    2023 Effie Awards

    Disease Awareness & Education: Non-Profit / Health & Wellness

    Breath of Stress Air

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    Winner Award

    2023 ANA In-House Excellence Awards

    Socially Responsible

    Quitters

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    2023 ANA In-House Excellence Awards

    Branded Content

    Quitters

  6. Winner Award

    2022 Fast Company Most Innovative

    10 Most Innovative Not-for-Profit organizations of 2022

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    2022 Khoros Kudos Awards

    Engagement for Good: Healthcare in North America

    EX Program

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    2022 ARF David Ogilvy Awards

    Social Responsibility

    Quitters