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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  • FAQs about This is Quitting

FAQs about This is Quitting

Is it free?

Signing up for the program is completely free! 

I want to promote the free program. Do you offer free promotional resources?

Yes! You can download these flyers to print and make available. Please email [email protected] for any other questions about promoting the program.

Can I sign my child up/can I sign my child up without them knowing?

We understand that you may feel desperate to help your child, and we want them to live an addiction-free life, too! The parent resources available at BecomeAnEX.org can help guide you in supporting your child. Teens and young adults must sign up for the program on their own; there is not a way to sign another person up to receive messages.

As a school, can I use the program as part of our disciplinary action plan?

We strongly discourage schools from using our program as a form of punishment for students who are caught vaping. We want this program to be a tool that teens and young adults can use to help them quit, even if they aren’t quite ready to set a quit date or commit to quitting yet.

Do you have resources for parents?

Parents can sign up to receive messages about helping their young person by texting QUIT to (202) 899-7550. This service is free to parents.

Is quitting vaping the same as quitting smoking?

Since nicotine is what is addictive in e-cigarettes, quitting e-cigarettes is similar — but not 100% the same — as quitting regular cigarettes or other tobacco products. But vaping is a different experience than smoking, and many individuals who use e-cigarettes do not consider themselves smokers, which may make traditional quitting programs not as applicable.

I’m a student who wants to help inspire my peers to live tobacco-free lives. What can I do?

First off, we want to commend your interest in helping your peers live healthier lives! Go to https://thetruth.com/take-action to learn about the latest opportunities to help create the first tobacco-free generation.

Can I access the program outside of the U.S?

Unfortunately, This is Quitting is only available in the U.S. If you’re outside the U.S. and looking to get help for your quit, we recommend contacting your local government or doctor to find out what resources are available to you.