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  1. Research Article Research Article Research & Resources

    Who goes to vape shops?

    A recent study finds that vape shop visitors tend to be a racial/ethnic minority, skew younger (age 18-24) and are less financially secure.

  2. Research Article Research Article Research & Resources

    Millions of smokers go online for help to quit each year

    More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.

  3. Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action

    Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.

  4. FDA Action on Disposable E-Cigarettes is a Strong Step Forward and Underscores Need for Comprehensive Regulation of All Types of Flavored Vaping Products

    We applaud the FDA’s action against the makers of Puff Bar and nine additional disposables e-cigarette manufacturers to remove their flavored disposable e-ci

  5. CDC data strengthens concerns over vaping teens turning to cigarettes

    New data from the National Youth Tobacco Survey show that declines in cigarette smoking remain stalled and that teens are using two or more tobacco products.

  6. New study raises concerns that youth vaping nicotine may reverse declines in other drug use

    New research provides compelling evidence that the youth e-cigarette epidemic, which is increasing overall youth tobacco use to a rate unseen in nearly two d

  7. News Article News Article Research & Resources

    “Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use

    Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.

  8. News Article News Article Research & Resources

    3 myths about mental health and quitting smoking

    When it comes to quitting smoking, some common myths about mental health and tobacco could be standing in the way.

  9. News Article News Article Research & Resources

    Read this before trying to quit smoking ‘cold turkey’

    Quitting “cold turkey” has a low success rate due to the nature of addiction — addiction undermines willpower, or the ability to control impulses through dec

  10. Truth Initiative® Awards First-Ever truth IMPACT Scholarships for Speaking Out About the Youth Vaping Epidemic

    Truth Initiative announced today that Ally Harrison of Baytown, Texas and Carlos Magdaleno of Santa Ana, California are the inaugural winners of the truth Im

  11. News Article News Article Research & Resources

    4 foods and drinks that could help smokers quit

    Certain foods and drinks can be a potential benefit—or burden—when trying to quit smoking.

  12. Trump Administration Should Not Exempt Vape Shops or Any Flavors from Its Plan to Clear the Market of All Flavored E-Cigarettes

    The Trump Administration may be backing away from its plan to clear the market of all flavored e-cigarettes as well as allowing the continued sale of flavore