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  1. News Article News Article Research & Resources

    Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

    Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

  2. Research Article Research Article Research & Resources

    truth campaign linked with decreased smoking and increased support for anti-tobacco social movement

    Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time

  3. Leading health groups demand film industry give R rating to movies that depict smoking

    A coalition of health organizations has demanded that movie producers and distributors apply an R rating to all films that include depictions of smoking or t

  4. Cigarette smoking has declined but population disparities among populations are cause for concern

    It is terrific news that the results of the National Health Interview Survey, released today by the U.S.

  5. News Article News Article Research & Resources

    Drop in smoking rate proves public education and smart public policy works

    The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.

  6. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

  7. Research Article Research Article Research & Resources

    How online cessation tools can help young adults quit smoking

    Web-based interventions intended to help smokers quit can be effective and may be a viable option for connecting with young adult smokers

  8. News Article News Article Research & Resources

    The economics of tobacco: How does where people live and work impact smoking?

    While overall smoking rates have declined across the country, the pace of progress can be drastically slower, or nonexistent, depending on where people live

  9. News Article News Article Research & Resources

    Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths

    Even as cancer deaths linked to tobacco use have declined over time, about 6 million current smokers may die from tobacco-related cancers unless they quit.

  10. News Article News Article Research & Resources

    Investigation reveals tobacco companies are secretly using social media to promote smoking

    An investigation finds that tobacco companies are recruiting young people with large social media followings to be influencers for their cigarette brands.

  11. Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

    Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

  12. New report finds parents unaware that video games contain smoking images with many targeting teens

    Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are