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New Truth Initiative Survey Indicates Most Young People Who Use Nicotine Say 2026 Is Their Year to Quit
67% of nicotine users ages 18–24 plan to quit for the New Year, and 60% intend to quit within the next year, signaling a movement to break free from nicotine
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Groundbreaking Study Reveals Text Message Vaping Cessation Program Also Helps Young People Quit Cannabis
First study to demonstrate that interventions to help quit vaping nicotine can simultaneously reduce cannabis use among adolescents and young adults
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Vaping prevention and quit resources: top tips for parents and educators
Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.
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Quitting vaping benefits health – and the environment
Cheap, high-nicotine, disposable e-cigarettes are dominating the market – and contributing to tons of electronic waste.
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Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens
New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.
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Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support
The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.
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8 foods and drinks that could help people quit nicotine
Here are eight foods and drinks that could help curb cravings, ease withdrawal, and give your body the strength to make it through.
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New study: Text message quit-vaping program can help young people quit both nicotine and cannabis
The study demonstrates compelling evidence that participants receiving text message support to quit vaping were more likely to achieve dual abstinence from b
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For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk
Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ag
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Adverse Childhood Experiences Impact Teens’ Ability to Quit Vaping
The findings show that teens with a history of trauma face significantly greater challenges when trying to quit vaping nicotine.
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Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk
The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “
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How to support someone on their quit-vaping journey
If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.
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