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New study: young people with high exposure to on-screen tobacco imagery have higher intentions to smoke and vape
Findings point to an urgent need to eliminate tobacco imagery in shows popular with young people
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What to know about quitting Zyn
As oral nicotine pouches from brands like Zyn, On!, Velo, and Rogue become more widespread, people are raising questions about the risk of nicotine addiction
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Quitting tobacco: facts and stats
Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.
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Quitting nicotine while pregnant: Answers to 5 frequently asked questions
Quitting nicotine is one of the best things that expectant parents can do for their health and the health of their baby.
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Vaping prevention and quit resources: top tips for parents and educators
Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.
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Groundbreaking Study Reveals Text Message Vaping Cessation Program Also Helps Young People Quit Cannabis
First study to demonstrate that interventions to help quit vaping nicotine can simultaneously reduce cannabis use among adolescents and young adults
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Most young adult nicotine users want to quit in 2026
About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.
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How nicotine replacement therapy can help young adults quit nicotine for good
NRT is a safe and effective way of weaning off nicotine. NRT delivers a dose of nicotine more slowly than cigarettes, e-cigarettes, dip, or chew.
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How quitting nicotine can benefit people living with HIV
For people living with HIV, quitting nicotine – especially cigarette smoking - is particularly important, and can improve the effectiveness of medication and
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Truth Initiative brings quitting resources to fans at Celebration Bowl
Truth Initiative’s presence brought attention to the disproportionate impact of tobacco on Black health, building on the work of its Culture + Cessation Coll
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Monitoring a rapidly changing nicotine market: flavored “smart” vapes, oral nicotine pouches, and stronger disposables
The report found that the amount of nicotine sold increased by 249.2% between 2020 and 2024, largely due to the increased size and strength of disposable dev
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New Truth Initiative Survey Indicates Most Young People Who Use Nicotine Say 2026 Is Their Year to Quit
67% of nicotine users ages 18–24 plan to quit for the New Year, and 60% intend to quit within the next year, signaling a movement to break free from nicotine
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