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New Truth Initiative Survey Indicates Most Young People Who Use Nicotine Say 2026 Is Their Year to Quit
67% of nicotine users ages 18–24 plan to quit for the New Year, and 60% intend to quit within the next year, signaling a movement to break free from nicotine
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Monitoring a rapidly changing nicotine market: flavored “smart” vapes, oral nicotine pouches, and stronger disposables
The report found that the amount of nicotine sold increased by 249.2% between 2020 and 2024, largely due to the increased size and strength of disposable dev
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Truth Initiative Launches Updated Youth Prevention Curriculum to Combat Today’s Addiction Landscape
As students across the country head back to school, Truth Initiative released an updated curriculum with new lessons, videos and content to combat today’s ad
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Educators’ perspectives on vaping in the classroom: A disruptive, pervasive problem
As students return for a new academic year, educators continue to grapple with nicotine use in schools, reporting that vaping is “a daily issue”
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A Policy Roadmap for Health Equity
Use this policy guide to help assess the influence of tobacco in your community, connect with local leaders and coalitions, support friends and family who wa
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New study: Text message quit-vaping program can help young people quit both nicotine and cannabis
The study demonstrates compelling evidence that participants receiving text message support to quit vaping were more likely to achieve dual abstinence from b
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Vaping curriculum by Truth Initiative increases student knowledge about e-cigarettes
An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t
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“Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program
“Outsmart Nicotine,” a new campaign from Truth Initiative, empowers young people to break free from the cycle of nicotine addiction with an enhanced EX Progr
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Educators share how a free vaping prevention curriculum has helped their students
As youth continue to use e-cigarettes at alarming rates, vaping has become a major distraction for many educators and students
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Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support
The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.
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Truth Initiative awards grants to 15 colleges and universities to help campuses quit nicotine
Truth Initiative has announced the recipients of 15 grants awarded to colleges and universities across the nation
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Nicotine on college campuses
Colleges and universities play an important role in helping young people quit nicotine.
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