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New Truth Initiative Survey Indicates Most Young People Who Use Nicotine Say 2026 Is Their Year to Quit
67% of nicotine users ages 18–24 plan to quit for the New Year, and 60% intend to quit within the next year, signaling a movement to break free from nicotine
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Monitoring a rapidly changing nicotine market: flavored “smart” vapes, oral nicotine pouches, and stronger disposables
The report found that the amount of nicotine sold increased by 249.2% between 2020 and 2024, largely due to the increased size and strength of disposable dev
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Educators’ perspectives on vaping in the classroom: A disruptive, pervasive problem
As students return for a new academic year, educators continue to grapple with nicotine use in schools, reporting that vaping is “a daily issue”
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New study: Text message quit-vaping program can help young people quit both nicotine and cannabis
The study demonstrates compelling evidence that participants receiving text message support to quit vaping were more likely to achieve dual abstinence from b
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Vaping curriculum by Truth Initiative increases student knowledge about e-cigarettes
An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t
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Educators share how a free vaping prevention curriculum has helped their students
As youth continue to use e-cigarettes at alarming rates, vaping has become a major distraction for many educators and students
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Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support
The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.
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“Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program
“Outsmart Nicotine,” a new campaign from Truth Initiative, empowers young people to break free from the cycle of nicotine addiction with an enhanced EX Progr
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What is Zyn and what are oral nicotine pouches?
As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.
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Truth Initiative awards grants to 15 colleges and universities to help campuses quit nicotine
Truth Initiative has announced the recipients of 15 grants awarded to colleges and universities across the nation
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3 myths about mental health and quitting nicotine
When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.
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JAMA Publishes New Study on Proven Effectiveness of Truth Initiative’s Text Message Quit Vaping Program Among Teens
First-of-its-kind randomized clinical trial shows teens 35% more likely to quit vaping nicotine with an interactive, tailored text message program
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