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  1. Corporate and non-profit leaders: Don’t give the tobacco industry a platform for its dangerous spin

    There is simply no place for an industry that continues to cause millions of deaths annually to be taken as a serious collaborator towards solving the very e

  2. EX Program by Truth Initiative® and McLeod Health join forces to help employees, patients live tobacco free

    The EX Program will be available to the nearly 8,900 employees working for the McLeod Health system of hospitals and physician practices in northeastern Sout

  3. Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, join forces with EVERFI to give America’s youth the facts about vaping

    The Vaping: Know the truth digital vaping prevention truth course offers a modern approach to guide teachers and educate youth about the dangers associated w

  4. Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show

    New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.

  5. CDC Report Shows Rise in E-Cigarette Use Does Not Result in Decreases in Adult Smoking

    The data tell an obvious and troubling story. E-cigarettes as currently marketed in the US serve primarily to grow the overall tobacco category.

  6. Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco

    Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis

  7. First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media

    truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.

  8. New Report Shows Youth E-Cigarette Use Remains at Epidemic Levels and Harm Perceptions of Vaping Significantly Rise Among Teens

    Monitoring the Future shows that nicotine vaping among youth remained high in 2020 with 22% of 10th and 12th graders using e-cigarettes in the last 30 days.<

  9. Truth Initiative Joins #StopHateForProfit Campaign

    Truth Initiative has announced it will pause all truth Facebook and Instagram advertising for the month of July, standing in solidarity with the #StopHateFor

  10. On the State of Racial Injustice in America

    As an organization dedicated to saving lives and protecting our nation’s most vulnerable populations, Truth Initiative is committed to be agents of change.

  11. truth Takes to TikTok To Talk Vaping And The Immune System During COVID-19

    The #ImmuneUpVapesDown TikTok challenge will ask users to come up with their own immune boosting concoction.