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truth campaign proven to drive down smoking rates across different demographic groups

A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.

Tobacco imagery featured in more Oscar-nominated movies this year, including 70% of Best Picture nominees

Seven of the 10 films nominated for Best Picture at the 2023 Oscars and nearly two-thirds (64.1%) of all this year’s Oscar-nominated feature films contain to

Lights, Camera, Tobacco?

How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

Nearly half of young vapers resolve to quit e-cigarettes in 2020

Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

Colliding Crises: Youth Mental Health and Nicotine Use

Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

Protecting scientific integrity from tobacco industry interference

truth opioid education campaign increases knowledge, lowers stigma

Findings from a campaign evaluation show that the nationally recognized truth campaign can successfully be adapted to spread the word about opioid misuse.

Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis

This expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both presc

5 keys to reversing the youth e-cigarette epidemic

Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.

Here’s another reason to remove smoking from video games

With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.

Q&A: LGBT pride in ending nicotine and tobacco use

Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.

Played: Tobacco use widespread in video games played by youth

Smoking is prevalent and often glamorized in video games popular among youth, according to Played: Smoking and Video Games, a review of research from Truth I