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  1. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Nebraska 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Nebraska.

  2. News Article News Article Research & Resources

    Vaping multiplies risk of COVID-19 in teens and young adults

    Young people who had ever used e-cigarettes were five times more likely to be diagnosed with COVID-19 than those who hadn’t vaped.

  3. Our Team

    Steve Oyer

    Steve Oyer is a seasoned investment executive with over 40 years of business and investment experience.

  4. Research Article Research Article Research & Resources

    Cigarette sales continued declining in 2021

    Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Washington 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Washington.

  6. Research Article Research Article Research & Resources
  7. Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco

    Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis

  8. Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco

    The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.

  9. News Article News Article Research & Resources

    How the Tobacco-Free College Program has helped campuses protect 1 million people

    More than 100 colleges and universities now have smoke- or tobacco-free policies through the Truth Initiative® Tobacco-Free College Program, protecting more

  10. News Article News Article Research & Resources

    Few adults start using JUUL to quit smoking, new study finds

    Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

  11. News Article News Article Research & Resources

    Nearly 1 in 5 adults used tobacco regularly in 2020

    The prevalence of cigarette use – by far the most popular tobacco product among adults – emphasizes the need for the federal government to follow through on

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Minnesota 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Minnesota.