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  1. FDA Puts Kids, Public Health at Risk by Allowing Philip Morris to Market IQOS Heated Cigarette as Modified Risk Tobacco Product

    Setting a dangerous precedent that puts public health at risk the FDA authorized the marketing of Philip Morris’ IQOS heated cigarette as a “modified risk to

  2. Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco

    The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.

  3. Truth Initiative Joins #StopHateForProfit Campaign

    Truth Initiative has announced it will pause all truth Facebook and Instagram advertising for the month of July, standing in solidarity with the #StopHateFor

  4. News Article News Article Research & Resources

    How colleges are sustaining momentum for tobacco/vape-free campus policies virtually

    3 ways colleges and truth® College Leaders have been pushing forward in a virtual capacity to educate and build support for a tobacco-free campus.

  5. News Article News Article Research & Resources

    How tobacco and vaping companies are exploiting national crises to maintain their bottom lines, putting profit before public health

    Tobacco and vaping companies are exploiting the crises, and the vulnerable communities most impacted by them, to benefit their bank accounts.

  6. News Article News Article Research & Resources

    Majority of young vapers worry about COVID-19 risk and want to quit

    Findings from a new Truth Initiative survey reveal that the coronavirus pandemic is motivating many young people who use e-cigarettes to quit vaping.

  7. On the State of Racial Injustice in America

    As an organization dedicated to saving lives and protecting our nation’s most vulnerable populations, Truth Initiative is committed to be agents of change.

  8. Report Report Research & Resources

    Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change

    Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the Asian American community

    This fact sheet about smoking and Asian Americans outlines patterns of use, industry targeting and health effects.

  10. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the American Indian/Alaska Native community

    This fact sheet about smoking and American Indians/Alaska Natives outlines patterns of use, industry targeting and health effects.

  11. News Article News Article Research & Resources

    Tips for quitting tobacco during times of stress

    Stress and anxiety related to the COVID-19 pandemic can present challenges for any tobacco user who is trying to quit, but these challenges are manageable wi

  12. News Article News Article Research & Resources

    Fast Company recognitions underline why youth tobacco prevention is more important than ever

    Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.