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Janet Mills

Janet Trafton Mills was sworn in as the 75th Governor of Maine in 2019.

This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 750,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

By texting DITCHVAPE to 88709, you consent to recurring messages from Truth Initiative to help you quit vaping, and agree to the Terms & Conditions and Privacy Policy. Text STOP to opt-out. Text HELP for info. Msg & Data Rates May Apply. 

How to support someone on their quit-vaping journey

If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.

Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction

The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.

Opioid dependence can happen after just 5 days

Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri

More than half of young people consider quitting vaping in 2022, new survey finds

For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.

Master Settlement Agreement

The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement. 

Cigarette smoking has declined among 18-24 year olds but some disparities are cause for concern

Smoking is on the decline among 18-24 year olds, however, smoking is increasingly a function of who you are, where you live, your income & your sexual pr

The unseen struggle of opioid addiction, withdrawal and treatment

The second phase of The Truth About Opioids campaign brings Americans face-to-face with a real opioid detox.

New report shows that Marlboro is one of the most influential brands among teenagers

A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.

Cigarette smoking has declined but population disparities among populations are cause for concern

It is terrific news that the results of the National Health Interview Survey, released today by the U.S.

3 ways vaping affects mental health

While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health.