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  1. truth and Kevin Lyons partner with Cotopaxi to inspire tobacco-free lives

    truth will join Cotopaxi for 25 of their Questival adventure races.

  2. News Article News Article Research & Resources

    Latest data: Tobacco companies quadruple in-store ad spending

    The latest report on Big Tobacco’s marketing reveals where the industry is intensifying its focus: ads in point-of-sale locations like convenience stores, ga

  3. News Article News Article Research & Resources

    Where we stand: Youth marijuana use

    The increasing movement by states to legalize the recreational use of marijuana for adults highlights the importance of setting standards for the regulation

  4. News Article News Article Research & Resources

    What is “tobacco-free” nicotine?

    These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.

  5. News Article News Article Research & Resources

    New youth prescription drug safety curriculum launches nationwide

    Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip

  6. Research Article Research Article Research & Resources

    6 important facts about JUUL

    The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.

  7. Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<

  8. News Article News Article Research & Resources

    Are video games glamorizing tobacco use?

    Participants in a new survey of video game players said they felt tobacco or nicotine was portrayed negatively in only 6.5 percent of games where tobacco use

  9. Research Article Research Article Research & Resources

    How Twitter can help de-normalize menthol cigarettes

    Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.

  10. Truth Initiative named top non-profit in Fast Company’s annual list of Most Innovative Companies for 2022

    Truth Initiative has once again been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2022.

  11. News Article News Article Research & Resources

    Truth Initiative welcomes 2016-17 class of Youth Activism Fellows

    Truth Initiative® kicked off its 2016-17 Youth Activism Fellowship program with 32 youth activists who are helping to create the first tobacco-free generatio