Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.

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  1. Bronze Award

    2024 ANA Reggie Award

    REGGIE Spotlight Category: Health, Fitness and Wellness

    This is Quitting with Emily Mazza

  2. Bronze Award

    2023 ARF David Ogilvy Awards

    Government, Public Service & Nonprofit

    Breath of Stress Air

  3. Silver Award

    2023 Stevie Awards for Great Employers

    Human Resources Team of the Year

  4. Bronze Award

    2023 Stevie Awards for Great Employers

    Achievement in Workforce Development & Learning

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    Donate to Truth Initiative

    Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.

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    Financial Statement Report

    2023 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

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    4 Keys to Successfully Engaging Tobacco Users in Cessation at Shape Corp.

    Best Practice Example of Inspiring Tobacco-free Lives with The EX Program

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    Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

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    This is Quitting Resources

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    Stop the Influence: Reject Big Tobacco and Vape Money

    Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!

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    Mental Health and Nicotine Resources

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    The opioid crisis

    Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.