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  1. News Article News Article Research & Resources

    How the National Lung Cancer Summit can shine a light on the cancer moonshot

    Lung Cancer Alliance gathers in Washington, D.C.

  2. Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action

    Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.

  3. Page

    Take Action

    Enlist in our movement, explore our youth activism programs, share quitting resources or donate — there are many ways you can take action now. Learn more about how you can be part of the generation that ends commercial tobacco use and nicotine addiction for good. 

  4. Report Report Research & Resources

    Tobacco’s starring role

    Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021

  5. News Article News Article Research & Resources

    3 takeaways from the National Cancer Institute report on tobacco-related health disparities

    A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.

  6. New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds

    Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis

  7. News Article News Article Research & Resources

    #STOPPROFILING: Tobacco is a social justice issue

    The tobacco industry deliberately singles out communities that already face adversity and inequality with aggressive marketing tactics that equal profiling.<

  8. Report Report Research & Resources

    Achieving health equity in tobacco control

    Tobacco use is not an equal opportunity killer.

  9. News Article News Article Research & Resources

    Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement

    False claims that eliminating menthol will lead to greater risk from law enforcement for Black Americans are protecting the commercial gain of the tobacco in

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    Our mission

    Truth Initiative is America’s largest nonprofit public health organization dedicated to creating a future free from lifelong addition, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

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    Research and evaluation

    ​Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.

  12. Research Article Research Article Research & Resources

    2016 National Summit on Youth Activism concludes

    A summer tobacco-control training program for youth who are recruited to attend from community-serving organizations around the country.