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Investigation reveals tobacco companies are secretly using social media to promote smoking
An investigation finds that tobacco companies are recruiting young people with large social media followings to be influencers for their cigarette brands.
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First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media
truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.
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Health organizations call on the walt disney company to terminate vice media partnership with PMI
A coalition of health organizations is asking The Walt Disney Company to encourage its partner network Vice to end its relationship with Philip Morris Intern
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How the tobacco industry uses sponsored content in major media outlets to shift public perception
The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer
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truth® Launches New Social Media Campaign “You’re Registered, Right?” in Partnership with Turbovote To Help Young People Register and Be Ready to Vote This November
New social media campaign from truth is aimed at empowering young voters to turn out and vote this November.
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Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows
Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub
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Most teachers and administrators can’t identify JUUL, making it hard to combat use in school
Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con
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E-cigarettes: Facts, stats and regulations
What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?
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Nearly 90% of Instagram posts by tobacco companies violate either federal regulations or guidance on youth marketing
The vast majority of Instagram posts by tobacco brand-owned accounts did not follow U.S.
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Action needed: Tobacco in pop culture
Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m
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Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping
Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil
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IQOS in the U.S.
IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.
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