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  1. Public and pharmacists urge Walgreens halt tobacco sales nationwide

    Truth Initiative is attending a Walgreens shareholders meeting to deliver a petition and urging the pharmacy chain to go tobacco-free.

  2. News Article News Article Research & Resources

    Why are 72% of smokers from lower-income communities?

    Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did not previously exist.

  3. News Article News Article Research & Resources

    3 lessons from the truth® campaign: How effective branding can save lives

    Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.

  4. News Article News Article Research & Resources

    How local governments are countering industry efforts to sell cheap tobacco

    Tobacco companies spent over $8.6 billion on marketing in retail establishments, also called point-of-sale marketing, in 2014 (the most recent figures availa

  5. Federal court orders FDA to quickly implement graphic cigarette warnings as mandated by law

    A federal court has ordered the FDA to quickly issue a final rule requiring graphic health warnings on cigarette packs and advertising, as mandated by the To

  6. Truth Initiative and CVS Health launch program to make HBCUs and community colleges tobacco-free

    Truth Initiative® and the CVS Health Foundation are joining together to work with students and administrators at Historically Black Colleges and Universities

  7. Natural tobacco agreement fails to protect the public from misleading claims and imagery

    Truth Initiative and the Campaign for Tobacco-Free Kids today criticized as wholly inadequate an agreement reached between the Food and Drug Administration (

  8. Research Article Research Article Research & Resources

    Mailed tobacco ads rely on price discounts and youth-appealing themes

    Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.

  9. Research Article Research Article Research & Resources

    Local flavor policies succeed in reducing availability of flavored tobacco products, new research shows

    New research is the first comprehensive review to look at the outcomes of flavor and menthol tobacco restrictions implemented locally.

  10. Report Report Research & Resources

    Colorful and close to candy: Surveying how the tobacco industry markets flavored products in stores

    A survey of tobacco retailers in two major Ohio cities highlights how the tobacco industry uses an array of in-store marketing to make its products enticing

  11. News Article News Article Research & Resources

    6 important things to know about IQOS, the new heated cigarette product

    The FDA decided in April that Philip Morris International can now begin marketing and selling a heat-not-burn device called IQOS, the first product of its ki

  12. News Article News Article Research & Resources

    Some video games glamorize smoking so much that cigarettes can help players win

    At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.