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  1. News Article News Article Research & Resources

    Teen smoking drops to 7%

    Teen cigarette smoking hit a historic low in 2015, according to data released by the annual Monitoring the Future report.

  2. News Article News Article Research & Resources

    Youth smoking rate falls to 6 percent

    The youth smoking rate is now a record low 6 percent after dropping a full percentage point in just one year.

  3. News Article News Article Research & Resources

    How a group of Indiana youth is changing social norms around smoking

    Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.

  4. News Article News Article Research & Resources

    Investigation reveals tobacco companies are secretly using social media to promote smoking

    An investigation finds that tobacco companies are recruiting young people with large social media followings to be influencers for their cigarette brands.

  5. News Article News Article Research & Resources

    “The Bear” season 3’s best guest star? NRT gum

    Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR

  6. News Article News Article Research & Resources

    the 5 ways tobacco companies lied about the dangers of smoking cigarettes

    Tobacco companies are back on our TV screens — not to promote cigarettes, but to correct the lies they told for decades about the dangers of smoking them.

  7. Video Video Research & Resources

    Played: Smoking in videogames

    Truth Initiative takes a look at tobacco use in video games.

  8. News Article News Article Research & Resources

    What can streaming services do about exposing youth to on-screen smoking?

    Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?

  9. News Article News Article Research & Resources

    Answers to 8 common questions about smoking and pregnancy

    Quitting tobacco is one of the best things that expecting mothers can do for their health and the health of their babies.

  10. New Research from Truth Initiative® Illustrates Dramatic Increase in Smoking Imagery in Shows Popular with Young People

    A new report by Truth Initiative reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently.

  11. Research Article Research Article Research & Resources

    truth campaign linked with decreased smoking and increased support for anti-tobacco social movement

    Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time

  12. News Article News Article Research & Resources

    Five ways to combat smoking in video games

    We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.