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  1. News Article News Article Research & Resources

    How to support someone on their quit-vaping journey

    If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.

  2. News Article News Article Research & Resources

    Breath of Stress Air is calling a vape what it truly is

    Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

  3. Research Article Research Article Research & Resources

    New study: Training educators on school e-cigarette policies critical for youth vaping prevention

    Newly published research highlights the importance of instituting school e-cigarette policies and trainings to help curb the crisis.

  4. News Article News Article Research & Resources

    How quitting nicotine can improve mental health

    Quitting can alleviate symptoms of nicotine withdrawal and lead to long-term improved mental health, and free, anonymous quit support tailored specifically t

  5. Research Article Research Article Research & Resources

    Vape shops respond to tightening e-cigarette regulations with more online marketing and expansion to CBD products

    Vape shops are expanding their product lines to include CBD products and building up their online marketing in response to tightening restrictions on e-cigar

  6. Report Report Research & Resources

    Straight to vape

    Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v

  7. News Article News Article Research & Resources

    Youth activists call on decision-makers to declare vaping nicotine a mental health issue

    Young activists gathered at the National Mall in Washington, D.C., to call attention to the impact that vaping nicotine is having on youth mental health and

  8. New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

    truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”

  9. Report Report Research & Resources

    Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use

    As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th

  10. Report Report Research & Resources

    “It’s Everywhere”: Middle and High School Educator Perspectives on Nicotine Use in Schools

    Truth Initiative asked middle and high school educators across the U.S. to share their on-the-ground perspectives on tobacco and nicotine products

  11. News Article News Article Research & Resources

    Young activists want the White House to know vaping nicotine is a mental health issue

    Young people nationwide are mobilizing to demand that the White House, the Food and Drug Administration, and other decision makers declare youth vaping nicot

  12. News Article News Article Research & Resources

    What is synthetic nicotine and what does it mean for the youth vaping epidemic?

    Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.