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New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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Straight to vape
Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v
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Young activists want the White House to know vaping nicotine is a mental health issue
Young people nationwide are mobilizing to demand that the White House, the Food and Drug Administration, and other decision makers declare youth vaping nicot
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What is synthetic nicotine and what does it mean for the youth vaping epidemic?
Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.
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New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping
truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”
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Increasing funding for state tobacco prevention key to reducing high school vaping
Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users
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How e-cigarette brands are trying to link vaping with mental health
As youth e-cigarette use remains at epidemic levels and many young people report mental health concerns amid the pandemic, these marketing themes can be seen
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Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic
More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.
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truth launches fake vape company “depression stick!” to make a point
Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi
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Misplaced trust in tobacco companies tied to nearly doubled odds of vaping in young people
New study shows young people had nearly twice the odds of using e-cigarettes if they thought that tobacco companies don’t want young people to try vaping so
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Rising vaping rates among lesbian, gay, and bisexual young people outpace peers, widening tobacco use gap
Between 2020 and 2021, e-cigarette use rates rose at higher rates among lesbian, gay, and bisexual youth compared to heterosexual youth.
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Young people join Truth Initiative® to demand action on youth vaping nicotine as mental health issue
Young activists rally to raise awareness by calling on Capitol Hill decision-makers in Washington, D.C. during Moment of Action for Mental Health
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