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  1. News Article News Article Research & Resources

    4 tips for quitting tobacco from Millie Martinez, a former menthol smoker

    If you or someone you care about is making a pledge to quit smoking, there are tools and resources to help.

  2. Research Article Research Article Research & Resources

    Why we need more research on how to help young people quit vaping

    Despite a strong demand for quitting vaping programs among young people, there is limited research on how to help young adults 18-24 quit vaping, according t

  3. DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis

    The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.

  4. Truth Initiative’s Quit Vaping Program Effective in Helping 18- to 24-Year-Olds

    The randomized clinical trial found that This is Quitting increased quit rates among young adults aged 18-24 by nearly 40%

  5. News Article News Article Research & Resources

    Most young e-cigarette users say they want to quit vaping in 2021

    According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year.

  6. News Article News Article Research & Resources

    How the tobacco industry markets vaping nicotine as stress relief

    Some vape manufacturers are using a similar strategy to market e-cigarettes that tobacco companies used for decades to sell cigarettes: advertising them as s

  7. News Article News Article Research & Resources

    Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping

    Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil

  8. First-of-its-Kind Text Message Quit Vaping Program, This is Quitting, Enrolls More Than 200,000 Young E-Cigarette Users To Help Them Quit

    Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes.

  9. News Article News Article Research & Resources

    Young ex-vapers share their experience and advice on quitting vaping

    Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.

  10. Multi-million-dollar JUUL settlement for igniting youth e-cigarette epidemic is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs

    With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of pro

  11. News Article News Article Research & Resources

    How colleges can help their students quit vaping

    As e-cigarette use among young people continues to escalate, colleges and universities are grappling with how to address vaping on campus.

  12. Research Article Research Article Research & Resources

    Health, cost, and desire to escape addiction drives young people to quit vaping

    Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.