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  1. Research Article Research Article Research & Resources

    Viral “Zynfluencer” TikTok videos may be linked to growing oral nicotine pouch sales

    The study authors caution that pouch-related content on youth-centric social media platforms could lead to increased uptake among youth

  2. News Article News Article Research & Resources

    Young ex-vapers share their experience and advice on quitting vaping

    Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.

  3. Research Article Research Article Research & Resources

    Multiple tobacco and nicotine product use is increasingly common among young people

    More young people are using two or more nicotine products at the same time, raising concerns about heightened nicotine dependence, worsening health problems,

  4. News Article News Article Research & Resources

    How colleges can help their students quit vaping

    As e-cigarette use among young people continues to escalate, colleges and universities are grappling with how to address vaping on campus.

  5. Research Article Research Article Research & Resources

    Health, cost, and desire to escape addiction drives young people to quit vaping

    Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.

  6. Report Report Research & Resources

    Tobacco in Films: 2024

    This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.

  7. ‘You Got This Day’ Aims to Engage and Encourage New Year’s Quitters Who Relapse

    Truth Initiative aims to encourage and inspire anyone who relapsed after quitting nicotine as a New Year’s resolution by bringing back “You Got This Day”

  8. Report Report Research & Resources

    Vaping in the Workplace

    Regulations on vaping in the workplace are piecemeal at best, with less than half of states explicitly banning e-cigarette use in workplaces.

  9. Research Article Research Article Research & Resources

    New study shows many young oral nicotine pouch users also smoke and vape

    Most young people who use oral nicotine pouches also smoke cigarettes (73%) and nearly half vape nicotine (49%), according to a recent Truth Initiative

  10. News Article News Article Research & Resources

    What is Zyn and what are oral nicotine pouches?

    As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

  11. Research Article Research Article Research & Resources

    Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes

    Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19

  12. Infographic Infographic Research & Resources

    Vaping nicotine and mental health

    Vaping nicotine and mental health one page infographic