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truth® Launches New Social Media Campaign “You’re Registered, Right?” in Partnership with Turbovote To Help Young People Register and Be Ready to Vote This November

New social media campaign from truth is aimed at empowering young voters to turn out and vote this November.

More than 760,000 children protected by nationwide smoke-free housing policy

A nationwide smoke-free policy went into effect at all federal public housing units, a move that protects millions of residents and staff from the dangers of

Behind the explosive growth of JUUL

Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.

Truth Initiative Statement on Reagan-Udall Foundation Evaluation of FDA’s Tobacco Program

The report issued this week from the Reagan-Udall Foundation identifies operational improvements needed to ensure CTP can effectively do the full breadth of

Truth Initiative Impact Series

Kathy Crosby

Kathy Crosby is the CEO and President of Truth Initiative, the nation's largest nonprofit public health organization dedicated to achieving a culture where a

Menthol cigarettes: Attitudes, beliefs and policies

A Truth Initiative study on menthol cigarettes reveals that confusion and misperceptions about menthol remain, but support for a ban on the flavoring is on t

Comprehensive review provides further proof that FDA should ban menthol cigarettes

A review of more than 80 studies on menthol tobacco products provides additional proof that the FDA should ban the products.

How to reduce tobacco use in "social smokers"

Since “social smokers” typically do not identify as smokers, they can be difficult to reach to prevent escalation of tobacco use or facilitate quitting.

Banning menthol could save lives

Rates of smokers reporting they would quit if menthol cigarettes were banned

Two years after the ban: How CVS continues to take on tobacco

When CVS announced its plans to ban cigarette sales in 2014, the media took note.

2023 Annual Report

We are pleased to share the significant progress we made in 2023, detailed in this report: Building a tobacco-free future where anyone can quit