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Vape shops respond to tightening e-cigarette regulations with more online marketing and expansion to CBD products
Vape shops are expanding their product lines to include CBD products and building up their online marketing in response to tightening restrictions on e-cigar
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How to quit JUUL
If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.
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Unhooking Gen Z: Truth Initiative Launches “Outsmart Nicotine” and Enhanced EX Program
Outsmart Nicotine, an uplifting, multi-platform campaign designed to reach 18- to 24-year-olds and encourage freedom from nicotine addiction.
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How quitting nicotine can improve mental health
Quitting can alleviate symptoms of nicotine withdrawal and lead to long-term improved mental health, and free, anonymous quit support tailored specifically t
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New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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Youth activists call on decision-makers to declare vaping nicotine a mental health issue
Young activists gathered at the National Mall in Washington, D.C., to call attention to the impact that vaping nicotine is having on youth mental health and
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Young activists want the White House to know vaping nicotine is a mental health issue
Young people nationwide are mobilizing to demand that the White House, the Food and Drug Administration, and other decision makers declare youth vaping nicot
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What is synthetic nicotine and what does it mean for the youth vaping epidemic?
Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.
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Straight to vape
Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v
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Increasing funding for state tobacco prevention key to reducing high school vaping
Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users
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New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping
truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”
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How e-cigarette brands are trying to link vaping with mental health
As youth e-cigarette use remains at epidemic levels and many young people report mental health concerns amid the pandemic, these marketing themes can be seen
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