Search

truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

Doctors’ offices: A missed opportunity in tobacco control

Just 49 percent of adolescents who visited a doctor in the last year were asked if they use tobacco.

Research funded to study the appeal of menthol and smoking by people with HIV

Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR

6 takeaways from a new report on ending commercial tobacco use

We must act now, build on the progress we have made, and take strides to achieve a future where all Americans have the right to live free from tobacco and ni

One big way to improve the wellbeing of military veterans and caregivers

Hidden Heroes has partnered with Truth Initiative® to offer caregivers access to the EX® Program, a quit-smoking program developed in collaboration with Mayo

Tobacco/vape-free Communities

White House Delay in Issuing Final Menthol and Flavored Cigar Rules Represents Huge Loss for Public Health, Social Justice

Lack of action squanders the ability to save lives, protect youth and stand up for social justice by reducing health disparities.

JUUL sales increase more than 600% in a year, underscoring popularity among teens

Sales increased 641% in just one year, from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.

Flavored tobacco use among youth and young adults

A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.

Take Action

Enlist in our movement, explore our youth activism programs, share quitting resources or donate — there are many ways you can take action now. Learn more about how you can be part of the generation that ends commercial tobacco use and nicotine addiction for good. 

Mary Dominguez

Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

Smoking and diabetes: The connection between 2 U.S. epidemics

Diabetes and smoking are two of the biggest public health challenges of our time, and they are connected in some surprising ways.