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Using e-cigarettes increases likelihood of using cigarettes among youth, study finds

A new study finds that e-cigarettes are acting as entry nicotine products that may lead to the use of more harmful and toxic nicotine products.

Altria/JUUL deal puts youth e-cigarette users at greater risk given Big Tobacco's track record

The deal comes just days after the U.S. surgeon general declared youth e-cigarette use a public health epidemic.

High-nicotine e-cigarettes may reverse declines in youth tobacco use

Without stronger regulation, e-cigarettes that can deliver nicotine at high levels could undo years of progress if young people become addicted to nicotine.<

The opioid crisis

Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.

Apply for the Truth Initiative Tobacco/Vape-Free College Program

The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to colleges and universities to support the adoption and implementation of a 100% tobacco/vape-free policy. Grantees of the Tobacco/Vape-Free College Program receive guidance through webinars, an in-person training and one-on-one consultations throughout the grant period. Since 2015, the Tobacco/Vape-Free College Program has provided funding to more than 220 colleges, universities and college systems to advocate for and adopt a 100% tobacco-free policy.

Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes

The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor

Young Black Voices Expose Predatory Tobacco Industry Tactics in New truth® Campaign

In a calling to eradicate Big Tobacco’s systemic racism, truth, partnered with Black community members to launch its latest campaign Read Between the Lies.

More e-cigarettes are entering the market, with increasingly high concentrations of nicotine

Two concerning trends are appearing in national e-cigarette sales data: more unique e-cigarette products are available for sale, and they contain increasingl

How are schools responding to JUUL and the youth e-cigarette epidemic?

Discover what schools are doing to address the use of JUUL, the most popular e-cigarette in the country.

Bigger, stronger, and cheaper: Disposable e-cigarettes have more nicotine and are more accessible than ever

Disposable e-cigarettes sold in the U.S.

Tobacco Nation: An ongoing crisis

Examining the health and policy disparities of U.S. states with the highest smoking rates.

Tobacco is a Social Justice Issue