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  1. truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

  2. News Article News Article Research & Resources

    Q&A: Helping college campuses go tobacco-free

    Tobacco-free policies are proven to prevent young adults from starting tobacco use, help tobacco smokers quit, and reduce secondhand smoke exposure.

  3. Monitoring the future reveals good and bad news underscoring need for education and regulation

    New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.

  4. News Article News Article Research & Resources

    Answers to five common questions about smoking and heart health

    During American Heart Month, we are highlighting five important facts about heart health from BecomeAnEX, Truth Initiative’s digital quit smoking program.

  5. News Article News Article Research & Resources

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

  6. News Article News Article Research & Resources

    Researchers reviewed nearly 700 e-cigarette studies. What did they find?

    E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?

  7. Research Article Research Article Research & Resources

    A growing problem: Examining a decade of menthol smoking rates

    In 2014, youth and young adult smokers were more likely to smoke menthol cigarettes, which are easier to smoke and harder to quit than non-menthol cigarettes

  8. News Article News Article Research & Resources

    How tobacco companies linked cigarettes and mental health

    Truth Initiative® explores three ways that tobacco companies linked cigarettes and mental health.

  9. Research Article Research Article Research & Resources

    Vaporized: Majority of youth exposed to e-cigarette advertising

    More than eight of 10 youth and young adults saw e-cigarette advertising in 2015, according to a new report vaping product advertising from Truth Initiative.

  10. Fact Sheet Fact Sheet Research & Resources

    The facts about women and tobacco

    Every year, smoking-related diseases kill more than 200,000 women.

  11. Video Video Research & Resources

    Alma Adams takes on the tobacco industry

    Alma Adams, a two-term U.S. representative from Greensboro, N.C.

  12. News Article News Article Research & Resources

    New grants fund research linking cessation with lung cancer screening

    Truth Initiative secured funding from the National Cancer Institute to study ways to help lung cancer screening patients quit smoking.