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Nine young leaders are mobilizing their peers as the new class of truth Ambassadors

As one of the youth leadership programs at Truth Initiative, truth Ambassadors are young people who are passionate about tobacco control advocacy.

Stop the Influence: Reject Big Tobacco and Vape Money

Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!

Smoking rates decline steeply in teens in 2021

Youth smoking dropped to an all-time low in 2021, representing a colossal win for public health initiatives tackling smoking in young people, including those

Young adults are underestimating the dangers of nicotine

Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot

Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

As Oscar season kicks off, tobacco imagery still pervades movies

As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

5 keys to reversing the youth e-cigarette epidemic

Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.

As streaming soars, these binge-worthy shows frequently depict tobacco

Watching shows in a compressed time may influence the amount and intensity of exposure.

JUUL on YouTube

Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

2022 Monitoring the Future Survey shows youth e-cigarette use up among 10th and 12th graders and daily use doubles for 8th graders as industry continues to thwart regulation

The 2022 MTF Survey released today confirms that youth vaping remains a serious public health threat with noteworthy upticks among 10th and 12th graders

How the tobacco industry’s new products could be leading to more nicotine addiction

Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress

Black D.C. neighborhoods have greater marketing for flavored tobacco products, including cigars

The targeted marketing of flavored tobacco products like flavored cigars presents another way tobacco is a social justice issue.