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  1. Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco

    Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis

  2. Report Report Research & Resources

    Tobacco Nation: An ongoing crisis

    Examining the health and policy disparities of U.S. states with the highest smoking rates.

  3. Infographic Infographic Research & Resources

    LGBTQ Infographic

    LGBTQ young adults, 18-24, are nearly 2x as likely to smoke as their straight peers.

  4. 7 youth-serving groups in Tennessee receive grants to help their communities go smoke-free

    Truth Initiative awarded grants to seven youth-serving groups in the state to help raise awareness about smoke-free environments and reduce secondhand smoke

  5. News Article News Article Research & Resources

    How tobacco companies linked cigarettes and mental health

    Truth Initiative® explores three ways that tobacco companies linked cigarettes and mental health.

  6. News Article News Article Research & Resources

    3 things to know about the foundation for a smoke-free world

    The public health community isn’t cheering about a new foundation claiming to help eliminate smoking. Find out why.

  7. News Article News Article Research & Resources

    3 benefits of tobacco-free policies at colleges and universities

    Support for smoke- and tobacco-free policies on school campuses has skyrocketed in recent years.

  8. News Article News Article Research & Resources

    Dramatic decrease in young adult cigarette use since 2005

    Smoking among young adults aged 18 to 24 dropped by nearly one third (31.6 percent) from 2005 to 2014, according to data from the 2014 National Health Interv

  9. News Article News Article Research & Resources

    Teaming up to give pets a voice in the fight to end tobacco use

    truth® and DoSomething.org are teaming up to give pets and their owners a voice in the movement to end smoking and create an army of four-legged finishers.

  10. Infographic Infographic Research & Resources

    Milestones in tobacco history

    Adult cigarette consumption and major smoking and health milestones, 1881-2014

  11. Research Article Research Article Research & Resources

    Why racial and ethnic discrimination matters in the tobacco fight

    Racial and ethnic minorities exposed to tobacco marketing and who also report experiencing discrimination are more likely to smoke.