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New truth initiative study finds that pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use

New study finds that youth and young adults with high exposure to tobacco imagery in streaming and TV shows are three times more likely to start vaping compa

As Oscar season kicks off, tobacco imagery still pervades movies

As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

Youth Vaping Prevention & Resources to Quit

To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative has launched a na

Action needed: Tobacco in pop culture

Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m

Youth vaping, smoking & nicotine use

Opioid dependence can happen after just 5 days

Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri

Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees

Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco

Misplaced trust in tobacco companies tied to nearly doubled odds of vaping in young people

New study shows young people had nearly twice the odds of using e-cigarettes if they thought that tobacco companies don’t want young people to try vaping so

Tobacco industry uses flawed study to oppose flavored tobacco restrictions

Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

How the tobacco industry uses sponsored content in major media outlets to shift public perception

The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer

Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use

As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th

Young adults living in vulnerable D.C. communities see more flavored tobacco marketing

Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od