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Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees

Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco

Misplaced trust in tobacco companies tied to nearly doubled odds of vaping in young people

New study shows young people had nearly twice the odds of using e-cigarettes if they thought that tobacco companies don’t want young people to try vaping so

Opioid dependence can happen after just 5 days

Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri

Youth vaping, smoking & nicotine use

Tobacco industry uses flawed study to oppose flavored tobacco restrictions

Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

How the tobacco industry uses sponsored content in major media outlets to shift public perception

The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer

Tobacco use in LGBT communities

It’s common for LGBT individuals to experience disparities that stem from social stigma and discriminatory treatment.

Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use

As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th

Young adults living in vulnerable D.C. communities see more flavored tobacco marketing

Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od

Tobacco use in the Asian American community

This fact sheet about smoking and Asian Americans outlines patterns of use, industry targeting and health effects.

New study: truth campaign effective in shifting knowledge and attitudes about vaping

A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.

truth® brand awareness proven to drive down vaping rates in young people

New research shows young people with strong truth® brand awareness and loyalty were 19% less likely to vape and 25% less likely to intend to vape a year and