Search

Cigarettes are still a popular on-screen prop – and it’s fueling youth nicotine addiction

Cigarettes remain a popular prop even as peer-reviewed research finds that smoking images influence young people to start using tobacco products.

Newest truth® opioid misuse campaign underscores need for youth education and prevention

With “Best Day,” the latest installment of The Truth About Opioids campaign from Truth Initiative, truth continues to educate young people about the risks of

Breast cancer awareness month: 5 facts about tobacco

Tobacco has clear links to 12 different types of cancer.

How the tobacco industry is trying to infiltrate public health – and what we can do about it

As cigarette sales decline, the tobacco industry is trying to rehabilitate its image with non-combustible tobacco products and claims that it can be part of

Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.

Youth vaping, smoking & nicotine use

New truth initiative study finds that pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use

New study finds that youth and young adults with high exposure to tobacco imagery in streaming and TV shows are three times more likely to start vaping compa

As Oscar season kicks off, tobacco imagery still pervades movies

As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

Opioid dependence can happen after just 5 days

Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri

Action needed: Tobacco in pop culture

Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m

Misplaced trust in tobacco companies tied to nearly doubled odds of vaping in young people

New study shows young people had nearly twice the odds of using e-cigarettes if they thought that tobacco companies don’t want young people to try vaping so

Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees

Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco